Sales professionals who can think strategically consistently deliver greater value to their employer, customers and their own career prospects. Discover how and why some of the world’s most successful companies use Business Acumen training to empower their sales teams.

Co-hosted by Lighthouse’s Managing Director, Mark Emerson, and Tim Chilvers, Facilitator and Program Manager, this will be a thought-provoking and insightful event. We’ve gathered expert contributors from Australia and the USA. You will have the opportunity to hear directly from Ben Cook, President of Acumen Learning, and a world-leading expert in the development of teams and talent, Brendan Cummins, responsible for Key Account and Opportunity Management at Baxter International, Mark Hilton, Vice President of Sales and Learning at Thales Group, and Bettina Pidcock, customer relationship specialist and CMO at Kennedy.

Join us for a virtual, 90-minute roundtable to explore how to enhance your sales team’s strategic, financial and business acumen to deliver better outcomes by:

• Better understanding customer’s key business drivers and how to drive sales by meeting them.
• Driving closer relationships through better alignment with key stakeholders.
• Learning to use iteration to successfully refine, adapt and build upon existing work and ideas.
• Exploring how to use the learnings gained through iteration to create proposals designed to increase each customer’s ROI.